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Here’s why you’ll buy your next shoe on Instagram Synthego’s genetic toolkit aims to make CRISPR more accessible Today at TechCrunch Disrupt NY 2017 three startups took the stage to talk shoes with TechCrunch Editor in Chief Matthew Panzarino. Josh Luber of StockX , John McPheters of Stadium Goods and Ryan Babenzein from Greats all gave their thoughts on the current state of shoes. They first discussed why the secondary sneakers market has had such a resurgence recently. The panel agreed that the rise of social media, and especially Instagram, has led to a big resurgence in discovery of shoes. Customers no longer have to go into a footlocker to see the newest shoes – they can just scroll through their Instagram feed. Babenzein added that sneakers are essentially considered social currency. People start caring about what kind of shoes they wear when they are kids, and this mentality often carries into adulthood. The conversation shifted to Instagram and how the platform has, and will continue to, transform commerce. Babenzein explained that as a retail brand they’ve looked at third-party tools to let Instagram users select a product and add it to their cart without ever leaving the Instagram app. And all three agreed that it’s only a matter of time before Instagram rolls out full e-commerce support so customers can complete a full transaction without leaving the app. McPheters also noted that Instagram has been a tremendous help with international engagement.

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